the shrink ray hits Seventh Generation diapers
Wednesday, July 16th, 2008
Diapers are expensive. Guilt-reducing chlorine-free diapers are even more expensive. Well, Seventh Generation, the most popular diaper for those of us who really feel like we ought to be using cloth but just can’t handle the extra work, has just made their diapers even pricier by hitting their packages with the shrink ray!
Nathan is in size 6 diapers. Let’s compare an order delivered in January with the order we just received: the first order I’ve received with the package count. The old packets held 26 diapers, the new packaging is 22 diapers per pack. And a carton (four packs of diapers) is now $1 more through Amazon’s Subscribe and Save (which at the beginning of the year offered a 20% discount and is now only 15% off). It all adds up to a much higher per-diaper cost. Here are the numbers:
Carton ordered in January: 104 diapers (4 packs with 26 diapers each) $41.99
Discount of 20% -$8.40
Shipping $12.10, but a shipping discount of $12.10 applied because you get free shipping with the Subscribe and Save program.
Total Cost: $33.59
per diaper cost: $0.32
Carton ordered in July: 88 diapers (4 packs with 20 diapers each) $42.99
Discount of 15% -$6.45
Shipping: $10.06, but a shipping discount of $10.06 applied because you get free shipping with the Subscribe and Save program.
Total Cost: $36.54
per diaper cost: $0.42
That’s about a 33% increase. As if this wasn’t enough, Amazon also seems to think that it’s okay to lie about how much you’re “saving.” If I look at my subscription history, it lists the “savings” for each order. The total savings for the July order is listed as “$16.51 + Free Shipping”, but as you can see from my breakdown above, the shipping discount is included in the $16.51. They’re clearly trying to make the amount saved appear more significant than it actually is.
And now to the ethics of the manufacturer: Seventh Generation addressed the packaging size change in their FAQ on their website.